ASSIGNMENT
Advertising’s bread and butter are products and services. However, Advertising creates difference not only for products and brands but also causes. Students will create an integrated advocacy campaign.
You Are Beautiful is a campaign launched by Mattel and Girls Inc. that promotes body positivity by teaching young girls how to feel confident in their bodies and skin by doing the things they love. We want them to connect with dolls through diversity of skin, bodies, and personalities. Mattel has acknowledged that Barbie dolls portray an unrealistic standard of beauty and body size that can affect our development and mind.
PRINT ADVERTISEMENT
SOCIAL MEDIA CONTEST
We are holding a competition for a chance to win a look-alike doll. We will pick three winners with the best ideas and how they find beauty within themselves. This contest is to share and support girls in their greatest moments of embracing their abilities.
SNAP A PIC MURAL
In a non-traditional mural, there is a certain are for girls to take a picture and share with the #YouDefineBeauty. It will also count as an entry to our contest. This mural will encourage girls to show their most beautiful smiles and see that though everyone is unique in their own ways, they all are human.
